The people who work in the NFL’s marketing department must enjoy provoking the league’s hardcore football fans.
In the short run, the marketers’ new strategy might earn the league some attention from teenage girls. But at what cost?
Monday on the social media platform X, the NFL drew fans’ ire by posting a 30-second promotional video that somehow managed to feature five different clips of pop megastar Taylor Swift.

On Thursday, the NFL season will begin when the Baltimore Ravens visit the defending Super Bowl Champion Kansas City Chiefs.
The season will conclude in February with Super Bowl LIX in New Orleans, Louisiana.

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