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Nike criticized for walking back Boston Marathon ad following ‘pace shaming’ backlash

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Nike is facing backlash after a now-viral Boston Marathon ad reading “Runners welcome. Walkers tolerated.” drew criticism online for allegedly “pace-shaming” slower participants and those with disabilities.

“This is not OK. We should be building a more inclusive community, not isolating and belittling people that are a part of it,” running coach Amy Gougler said in a TikTok post.

“As a run-walk runner, this is offensive,” she added.

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“If I’m honest, [the ad] left me feeling uneasy…” wrote Boston-based Instagram user Dr. Hussain Al-Zubaidi.

“Many people taking on the marathon next week will walk all or part of it. For them, what does a message like this say? Does it inspire, or does it exclude?”

The sportswear giant responded to the backlash by emphasizing inclusivity, saying it wants more people to “feel welcome in running,” regardless of “pace, experience or the distance.”

“During race week in Boston, we put up a series of signs to encourage runners. One of them missed the mark,” the company said.

“We took it down, and we’ll use this moment to do better and continue showing up for all runners.”

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The controversy quickly spilled into the news cycle and became a flashpoint on Monday’s episode of “Gutfeld!,” where panelists dismissed the backlash and criticized Nike for backing down.

“The only mistake Nike have made here is apologizing and climbing down,” said Piers Morgan, host of “Piers Morgan Uncensored.”

Morgan argued marathons are, by definition, for runners.

“If you’re in a marathon, you should do what it says on the tin. You should run,” he added.

Others echoed Morgan’s view, with comedian Jeff Dye saying the backlash is overblown.

“I support people that walk in marathons. I think that’s fine,” he said.

“The outrage is insane. It’s insane they apologized…”

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Co-host Kat Timpf questioned the legitimacy of the outrage.

“I just am trying to decide if the offense at this is real. It could not possibly be real,” she said, adding, “That’s what the shoes are for [running]. Can you not describe the shoes?”

X users similarly sounded off on the decision to pull the ad, with some arguing Nike shouldn’t have backed down.

Will Ahmed, founder of wearable tech company WHOOP, said he would have stood by the ad.

“Nike’s DNA is winning and competition. It’s an ad for the Boston Marathon which is a RACE that is very hard to qualify for in a city that has a winning sports culture. Those details matter,” he wrote.

“The line was good in that it ‘cut through’ and got people talking about Nike. That’s the point of marketing. And I can guarantee you there’s a whole group of people in Boston who are runners and walkers alike that read it and loved it…”

Others struck a similar tone.

“People gotta lighten up,” wrote former Forbes contributor and Ideasicle X founder Will Burns.

“That was a great ad coming from Nike. And I can’t believe Nike backed down. Maybe their tagline should be updated to ‘Just do it (unless it offends someone).'”

Nike has since replaced the ad with a more inclusive message: “Boston will always remind you, movement is what matters.”

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Homeowners in leafy enclaves hit by burglars zeroing in on high-end homes for smash-and-grab scores

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A growing wave of residential burglaries across Los Angeles County is raising alarm among residents and prompting a surge in police resources as city leaders promise a crackdown.

Los Angeles Mayor Karen Bass announced she has directed the LAPD to strategically deploy additional patrols along Ventura Boulevard following a string of break-ins in neighborhoods including Sherman Oaks, Encino and North Hollywood.

“The safety of every Angeleno is my number one priority. The City has zero tolerance for these recent burglaries,” Bass said. “Residents deserve to feel safe in their communities, especially in their homes, and we will continue to deploy the resources necessary to keep people safe.”

The latest incident occurred early Tuesday, when suspects attempted to break into a home on Noble Avenue in Sherman Oaks around 1:30 a.m., according to police. Investigators told FOX 11 Los Angeles that the burglars shattered a rear window but fled after realizing the residents were inside.

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Authorities say the attempted break-in is part of a broader spike in crimes that began around April 10, echoing similar burglary patterns seen in the San Fernando Valley in recent years. It remains unclear whether the incidents are connected or the work of an organized crew targeting specific neighborhoods.

The renewed surge comes despite similar concerns raised by residents in 2025, when the LAPD announced an intensified crime suppression strategy in Encino following a string of violent incidents and home burglaries. 

At the time, officials emphasized that even as overall crime statistics showed a decline, the impact of targeted crimes like break-ins continued to fuel fear in affected communities.

“Our hearts go out to the families grieving this senseless loss of life,” LAPD Chief Jim McDonnell said in 2025. “We understand that while crime may be statistically down, the fear and pain it causes is deeply personal—and very real.”

The department rolled out what it described as an “all-hands-on-deck” approach, increasing patrol visibility during overnight hours, deploying air support and license plate reader technology, and working with regional task forces to target organized burglary crews. Community outreach efforts and neighborhood engagement were also expanded in an effort to reassure residents.

Now, many of those same tactics are being deployed again.

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In response to the latest spike, the LAPD’s Operations-Valley Bureau has ramped up enforcement, increasing patrols and placing a visible police presence in areas hit hardest by the crimes, FOX 11 reported. Officers are using mobile license plate readers in high-risk locations, deploying air support, and coordinating across specialized divisions to track and arrest suspects believed to be involved in high-value burglaries.

City leaders have underscored a zero-tolerance approach as pressure builds to stop what some residents describe as crimes happening “night after night.”

“There is zero tolerance for what has been happening in the Valley,” officials told FOX 11, adding that resources are being increased to apprehend those responsible.

Despite the increased police presence, many residents say the burglaries have continued, fueling concern and prompting some communities to organize their own response.

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In North Hollywood, neighbors have banded together after a series of break-ins hit homes across the area and surrounding neighborhoods including Sylmar, Valley Village, Valley Glen and Toluca Lake. In one recent case, burglars entered a home through a second-story balcony and stole cash and valuables, according to police.

“It’s very nice to have a community. We look out for each other. It’s very important right now,” resident Karin Gault told CBS Los Angeles.

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For some, routine activities have taken on a new purpose, with neighbors turning nightly dog walks into informal neighborhood watch patrols.

“It’s just really disturbing, because there’s been so many,” Gault said.

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Others say residents may need to take additional precautions beyond relying solely on law enforcement.

“It’s great if the community does stuff, or our tax dollars does stuff, for sure,” said Dustin Heindel. “But in the end, I think you should do what you need to do to protect yourself.”

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Police are also urging residents to take basic security measures as the crimes continue. The LAPD’s North Hollywood Division says residential burglaries have increased in the area and is reminding homeowners to ensure security cameras are working, keep windows and doors locked, and notify a neighbor or security company if they plan to be away for extended periods.

The LAPD says it will maintain an increased presence in the San Fernando Valley as investigators work to identify suspects and determine whether the crimes are linked.

In the meantime, authorities are urging residents to remain vigilant and report suspicious activity, as concerns grow over whether repeated surges in enforcement will be enough to deter what appears to be an ongoing cycle of burglaries in Los Angeles neighborhoods.

Fox News Digital reached out to the LAPD and Bass’ office for comment. 

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Mexico temple gunman ranted about pyramid’s gruesome history to hostages: ‘Don’t move, or I’ll sacrifice you’

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The gunman who killed a Canadian tourist and wounded several other people at Mexico’s ancient pyramids on Monday reportedly bragged about sacrificing his victims, according to a video taken by one of his hostages. 

Julio César Jasso, 27, who was reportedly obsessed with Adolf Hitler, shouted as he pointed a gun at the terrified tourists atop the Pyramid of the Moon at Mexico’s Teotihuacan ruins, just outside Mexico City. 

“Don’t move, or I’ll sacrifice you,” he said, the New York Post reported. 

“This was built for sacrifices. Not for visiting and taking a f******, s***** photo,” he said in a video taken by a filmed by a tourist.

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Jasso purportedly timed the shooting to coincide with the 27th anniversary of the Columbine High School shooting in Colorado, as well as Adolf Hitler’s birthday. 

“See. I keep my word. Two f****** Koreans are dead there. I sacrificed them like dogs,” he said. 

“You all, s***, who’ve come from f****** Europe, you’re not going back,” he continued.

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Seven people were shot at the Teotihuacan complex, located just outside Mexico City. The ruins are one of Mexico’s most visited archaeological landmarks, drawing millions of international visitors each year to its towering pre-Hispanic structures.

In total, 13 people were injured. The nature of the other injures weren’t disclosed but some people fell when the shooting started, including some who were climbing on the pyramids.

Among those taken to a hospital were six people from the United States, three from Colombia, one from Russia, one from Brazil, one from the Netherlands and one from Canada, the local government said. The youngest person who was hurt was 6; the oldest was 61, Mexican authorities said.

Jasso, who acted alone, shot and killed himself. Authorities later found a gun, a knife and ammunition at the scene. 

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Blake Lively alleges ‘mean girl’ smear campaign damaged her career, seeks up to $296M

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Blake Lively claimed the narratives labeling her a “bully” and “mean girl” across media and social platforms cost her nearly $300 million.

Lively insisted Justin Baldoni’s film company and his PR firm retaliated against her after she came forward with allegations of “harassing conduct” against the actor in new court documents obtained by Fox News Digital.

The “Gossip Girl” star said she lost a substantial amount of income because of the defendants’ alleged conduct, estimating her damages at roughly $34.3 million to $87.8 million. The bulk of that, according to Lively’s experts, comes from missed opportunities between August 2024 and August 2029. These included major studio films and smaller independent projects to limited TV series, along with lost earnings from endorsements, speaking gigs and personal appearances.

Lively also claimed to have lost profits ranging between $39.6 million and $143.5 million from her companies – a beauty brand and beverage brand.

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The 38-year-old actress added an additional $40 million for damage to her reputation she says was directly caused by the false narrative painting her as a “bully,” “mean girl” and “tone deaf.” She claimed that coverage of the legal saga involving Baldoni and linking her to those terms racked up more than 176 million impressions across online and traditional media, while continued discussion of the allegations, her legal complaints and the actor’s countersuit added another 116 million impressions.

Her legal team tacked on between $250,000 and $400,000 for the “pain and suffering, physical pain, and humiliation” Lively claimed she experienced.

Baldoni’s team claimed Lively’s estimated damages are inflated and unsupported. His attorneys argued that even if Lively’s businesses did lose profit, she couldn’t personally recover those monetary losses.

The “Jane the Virgin” star and his company are seeking a verdict of no liability and a permanent dismissal of the case.

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A federal judge allowed Lively’s explosive retaliation claims to move forward in the high-profile Hollywood lawsuit — highlighting what could be considered a coordinated effort by powerful insiders to manipulate public opinion and destroy the “Gossip Girl” star’s reputation.

However, Judge Lewis J. Liman tossed the majority of Lively’s allegations against Baldoni, including the sexual harassment and defamation accusations. The judge’s ruling dramatically narrowed the case to focus only on the actress’ retaliation claims and a breach of contract claim.

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Baldoni and Lively first became embroiled in a legal back-and-forth after filming the Colleen Hoover-adapted film, “It Ends With Us.” The “Gossip Girl” actress claimed she experienced sexual harassment on set and sued Baldoni in December 2024.

Lively detailed allegations of sexual harassment, retaliation, intentional affliction of emotional distress, negligence and more made against Baldoni and film producer Jamey Heath in a complaint first filed with the California Civil Rights Department and later in federal court.

Baldoni insisted that Lively had “falsely” accused him in an attempt to repair her reputation following the fallout of the movie’s press tour after the actress took control of the film in his own $400 million defamation lawsuit.

The actor’s lawsuit has since been dismissed.

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