Nutella is capitalizing on what internet users are calling the greatest free advertising moment in history. 

A tub of the beloved chocolate-hazelnut spread has achieved liftoff — not just into space, but straight into viral fame.

The scene unfolded aboard NASA’s Artemis II mission, where a tub of Nutella casually floated out of the spacecraft’s kitchen like it had a call time and a lighting crew. In zero gravity, the jar drifted, turned, and practically posed — label-forward, perfectly framed — delivering a product shot so pristine it looked storyboarded.

Within hours, the clip rocketed across social media, with users marveling at what many say no marketing team on Earth could ever replicate.

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“The greatest free advert in history,” one user joked. 

“Nutella may have just got the greatest ad… ALL FOR FREE!” another account quipped.

Another commented: “Nutella just got the most bada– free ad in maybe human history.”

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The clip caught the attention of Nutella’s marketing team. The brand shared video of the delicious advertising accident, writing: “Honored to have traveled further than any spread in history. Taking spreading smiles to new heights.” It included spaceship and heart emojis in the post that’s been viewed nearly 200,000 times as of Monday evening.

NASA’s Kennedy Space Center got in on the fun, writing in a post on X: “Enjoying sweet treats while our Artemis crew takes sweet photos of the Moon!”

The jar of chocolatey comfort’s primetime showcase happened about four minutes before the Artemis II crew made history Monday, surpassing Apollo 13’s 1970 distance record of 248,655 miles from Earth.

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The Artemis II crew safely regained contact with mission control after a planned 40-minute communications blackout as their Orion spacecraft passed behind the Moon’s far side on Monday. 

During the blackout, the astronauts became the most isolated humans in history, while also making their closest approach to the Moon at roughly 4,057 miles above its surface.

After reestablishing contact around 7:25 p.m. ET, the mission continued with another historic moment: astronauts observed a rare solar eclipse from near the Moon, capturing images of the Sun’s corona and multiple planets during the flyby.

It will now take four days for the crew to return home to Earth. The capsule will aim for a splashdown in the Pacific Ocean near San Diego on April 10, nine days after its Florida launch.

The crew is made up of four astronauts: Commander Reid Wiseman, pilot Victor Glover, and mission specialist Christina Koch from NASA, and mission specialist Jeremy Hansen from the Canadian Space Agency.

Fox News Digital reached out to Nutella’s parent company, Ferrero, for comment but has not yet heard back.

Boxer and influencer Jake Paul mourned the death of TPUSA co-founder Charlie Kirk in a new interview, saying that he would have inevitably been elected president someday if he had lived.

Becoming President someday, for Kirk, “was like his job and his purpose and all of that,” Paul told Theo Von, suggesting it would have made more sense than he, a boxer, aiming for the same position. “Charlie Kirk was clearly going to be the next president.”

Paul is an influencer with tens of millions of subscribers, and is noteworthy for having converted his online fame into a boxing career, real-world business ventures, and possibly a future career in politics. Paul has also been a staunch ally of President Donald Trump, and during a March 13 rally in Hebron, Kentucky, Trump offered him a “complete and total endorsement” should Paul choose to pursue political office.

Paul spoke with Von about his concerns about getting involved in politics, noting in today’s environment, assassination is a legitimate concern. Kirk was shot and killed while speaking at Utah Valley University on Sept. 10.

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Nonetheless, he noted that he has been flirting with politics, saying, “I think it goes back to Marcus Aurelius, of, like, helping society and like that’s the number one thing you can do.” Aurelius has numerous quotes about how it is the duty of the powerful to be involved in politics for the public good.

He went on to argue that if there is a “dumb— running and opposing, I will enter the game and risk getting assassinated, but I don’t want to.”

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“I could see you running. I could see something like that,” his interviewer said. “It does take something inside of people. I feel like they feel a sense of purpose and a calling to something. And if they can make sure that that’s not just attached to their own ego, and they can make sure that there is a sense of like, ‘I can do something better, and I’m willing to put myself out there to do that.’”

Paul credited Trump for being such a person who has not only signed himself up for such a demanding job, but noted this is also a job one burdens their families and all of their loved ones with.

“Like Charlie would have been the guy,” Paul lamented. “It’s f—ing sad, bro. He’s so f—ing awesome.”

Paul noted that he did not spend time with Kirk personally, but followed all of his social media, and his takeaway was, “He was like aiming for it, though.”

The Economist’s editor-in-chief, Zanny Minton Beddoes, said on Monday that European leaders are coming to terms with the possibility of a true “divorce” among NATO.

President Donald Trump said he is strongly considering pulling the United States out of NATO over the alliance’s refusal to join his administration’s efforts in the Iran conflict, according to a report. The president, long a critic of the military alliance, which has been pivotal in maintaining global order since World War II, said reconsidering the matter was “beyond consideration.”

His comments have come after European nations reportedly rejected Trump’s request that allies send warships to reopen the Strait of Hormuz, through which roughly 20% of the world’s oil supply travels. Iran has threatened or moved to restrict access to the strait in reaction to the U.S. offensive against Iranian targets, raising concerns about global energy markets and economic stability.

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Beddoes, speaking on an episode of CNN’s “Global Public Square” with Fareed Zakaria, spoke about how European leaders are enraged by Trump’s recent remarks.

“They‘re furious about being called cowards and other insults by the president of the United States when, remember, you know, the only time NATO‘s Article 5 has been invoked was after 9/11 and thousands of Europeans and NATO forces served with distinction in Afghanistan,” she said.

This, she noted, is in addition to European leaders’ concerns about their own energy needs as they heavily rely on fossil fuels from the Gulf.

“They see the impact on their economy. And on top of that, now they have the president of the United States and the secretary of state basically saying, you know, ‘NATO is finished,'” she said.

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“I think there‘s a growing realization in Europe, even amongst those European countries that have always seen the glass half full and have always hoped that they can maintain some kind of special relationship with the United States, that this time something really might be different,” Beddoes said.

The flare-up over Iran, she argued, is the latest, perhaps most serious, in a litany of warnings, ranging from Trump’s calls for Europeans to pay for their own defense, which she said is a good idea, to tariffs, to “verbal attacks” on Greenland.

“I think there‘s a recognition in Europe that, you know, maybe this is a divorce,” she said.