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Sydney Sweeney doubles down with American Eagle after controversial ‘Great Jeans’ campaign

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Sydney Sweeney is back in business with American Eagle in a sequel campaign that’s turning heads.

Sweeney reunited with the brand for a new denim-focused campaign, months after her last one ignited a firestorm.

The “Euphoria” star is fronting “Syd for Short: American Eagle Jean Shorts,” a sun-soaked, stripped-down sequel to her 2025 debut.

SYDNEY SWEENEY FIGHTS BACK AGAINST ATTACKS OVER AMERICAN EAGLE JEANS CAMPAIGN IN POWERFUL RESPONSE

This time, Sweeney leans into a more laid-back persona, as she sheds both syllables and seams — going from “Sydney” to “Syd,” while swapping full-length denim for barely-there cutoffs and leaning into cropped tees and a relaxed, sun-soaked beach aesthetic.

“What brand am I wearing?” she teased in the campaign video. “Yeah, that one.”

“There’s something timeless about a great pair of jean shorts. They’re simple, but they make you feel confident and put-together without trying too hard,” Sweeney said in a press release tied to the launch.

SYDNEY SWEENEY TURNS CONTROVERSY INTO CASH AS AMERICAN EAGLE SALES JUMP

Select pieces in the collection — including the “Syd Jean” and “Syd Short,” marked by butterfly designs in honor of domestic violence survivors — will benefit Crisis Text Line, with 100% of proceeds going toward the organization’s 24/7 mental health support services.

“Crisis Text Line, a cause so close to my heart, has been a part of this partnership from the beginning. I love knowing that when everyone wears these pieces, they are also a part of something meaningful that directly helps people who need it,” she said.

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The rollout comes after Sweeney’s first American Eagle campaign in July 2025 — a denim-focused launch that quickly became one of the most talked-about ads of the year.

The tagline, “Sydney Sweeney Has Great Jeans,” sparked controversy online over its wordplay on “jeans” and “genes,” with critics debating its implications across social media. 

When the campaign was released on July 23, some critics on social media suggested it had shades of “eugenics” and “White supremacy.” 

The backlash escalated rapidly, catching even Sweeney off guard.

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“I was honestly surprised by the reaction,” she previously told People. “I did it because I love the jeans and love the brand. I don’t support the views some people chose to connect to the campaign. Many have assigned motives and labels to me that just aren’t true.”

The actress added, “Anyone who knows me knows that I’m always trying to bring people together. I’m against hate and divisiveness.”

At the height of the controversy, American Eagle stood firmly behind its star, emphasizing inclusivity and defending the campaign’s intent.

American Eagle released a statement on its social media accounts on Aug. 1, saying, “’Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”

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Hannity probes the psychology of Trump’s would-be assassin and a new wave of radicalized youth on Fox Nation

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The assassination attempt of President Donald Trump in July 2024 rocked America and changed the course of the presidential race.

Nearly two years later, Fox Nation is taking a close look into the minds of the would-be assassin, Thomas Matthew Crooks, and other violent suspected extremists in a new special hosted by Sean Hannity.

“Radicalized: with Sean Hannity” examines the background of Crooks and other alleged violent extremists, including Luigi Mangione and Tyler Robinson. Hannity highlights the consequences of online radicalization, urging viewers to consider its dangers.

LUIGI MANGIONE’S FEDERAL TRIAL STAYS ON TRACK AS JUDGE REJECTS DEFENSE PUSH FOR DELAY

They were young men with futures, kids who once walked around on campuses just like this,” Hannity said. “They made plans, they had dreams, and somewhere between the campus gate and their adult lives, something broke.”

The “Hannity” host is joined by an all-star lineup of experts to give more insight into how these young men traveled down the road to infamy. Author and former FBI special agent Nicole Parker dissected Crooks’ online activity and how he was “very isolated” in his room at home.

UVU PROFESSOR AND FORMER FBI AGENT WARNS OF NEW PATTERN OF POLITICAL VIOLENCE AFTER CHARLIE KIRK ASSASSINATION

“Thomas Crooks was known to be not really social,” she said. “He wasn’t known to have very many friends. In fact, he was kind of a loner. 

“Had no known official psychiatric diagnosis or mental health issue, but he was doing a lot of online searches about major depressive disorders. So, clearly he was suffering.”

Dr. Drew Pinsky, a media personality and addiction specialist, took a more scientific approach to describing Crooks, noting his isolation may have increased his risk of accepting extremist political and cultural views.

Radicalization really doesn’t start with ideology; it starts with psychological pain,” Pinsky said. “We finally, in my profession, acknowledge that adverse childhood experiences affect mental health and put people at risk of a number of problems, radicalization being one of them.”

EXCLUSIVE: FBI CONCLUDES TRUMP SHOOTER THOMAS CROOKS ACTED ALONE AFTER UNPRECEDENTED GLOBAL INVESTIGATION

In November 2024, the FBI concluded that Crooks, who was killed by a Secret Service counter sniper team, acted alone in an attempt on Trump’s life in Pennsylvania. The announcement came after thousands of interviews across the globe, tracking down any potential connections with the 20-year-old shooter.

Running parallel with online radicalization concerns are domestic terrorism risks

A 2023 U.S. Government Accountability Office study showed all but eight states experienced one or more incidents between 2010 and 2021. During the same period, investigations into domestic terrorism incidents have increased by 357%.

Radicalization is both a mental health issue and a social issue,” Pinsky said. “Young men need their peers, they need outlets, they need to be engaged. And left in a room alone, only bad things can happen.”

Don’t miss the chance to uncover the disturbing mentality of Crooks, Mangione, Robinson and others in “Radicalized: with Sean Hannity,” streaming now exclusively on Fox Nation.

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LABOR SEC CHAVEZ-DeREMER: Trump tax cuts deliver bigger refunds and a big boost for working families

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This Tax Day, Americans are seeing historic savings thanks to bold, pro-growth policies and massive tax cuts enacted through President Trump’s Working Families Tax Cuts.

In fact, this year’s average tax refunds are up by nearly 11 percent compared to last filing season, and the average refund is more than $3,400.

Workers and job creators alike are benefiting from the most pro-worker legislation in American history.

Growth for Job Creators

As Labor Secretary, I’ve spoken with countless manufacturers, business leaders and union members who are directly benefiting from President Trump’s tax relief.

EXCLUSIVE: SOCIAL SECURITY ADMINISTRATION TOUTS MAJOR GAINS UNDER TRUMP, SAYS SERVICE ‘STRONGEST IN DECADES’

New hires, new factories and new equipment purchases are just some of the investments manufacturers and small business owners are making thanks to President Trump.

Due to the WFTCA’s provision enabling 100 percent immediate expensing for manufacturing equipment, businesses that I have visited, like STIHL USA in Virginia Beach, will be able to scale up operations and create jobs.

SCOOP: HOUSE SPEAKER MIKE JOHNSON’S ALLIES UNLEASH $10M CAMPAIGN TO SPOTLIGHT TRUMP TAX CUTS

The results of these policies speak for themselves: Last month alone, the economy added 178,000 new jobs, including 15,000 in the manufacturing sector.

After years of decline and stagnation under the Biden administration, President Trump is driving a renaissance in job growth through tax savings that are creating a more secure future for all Americans.

Real Savings for Working Americans

With provisions like no taxes on tips, overtime and Social Security now in place, the Working Families Tax Cuts are enabling Americans to keep more of their hard-earned paychecks.

TRUMP IS MAKING LIFE AFFORDABLE AGAIN FOR EVERY AMERICAN AND HERE’S HOW

Thanks to the elimination of taxes on overtime, first responders like police officers, firefighters and EMTs who work around the clock to keep us safe will receive the pay they deserve for their service. Over 25 million taxpayers have claimed the overtime deduction, with an average deduction of more than $3,100.

In Kansas City, I met with local law enforcement officials who shared what this tax relief will mean for their community. Brandon, a recruitment officer, told me that “this is going to help us out a great deal” in encouraging future police officers to join the force.

LABOR DAY CELEBRATION: HOW PRESIDENT TRUMP IS CREATING A BRIGHTER FUTURE FOR AMERICAN WORKERS

Shift workers in service industries, like bartenders and restaurant servers, also benefit from the elimination of taxes on tips, which has led to average savings of $7,100 per taxpayer.

Furthermore, more than 34 million families have claimed the enhanced Child Tax Credit, which is permanently doubled and expanded by the Trump tax cuts — putting more money in the pockets of hardworking families.

President Trump’s tax cuts are a huge victory for the American people, and these savings will have a compounding economic impact.

DOORDASH DRIVER HAILS KEY TRUMP POLICY AFTER DELIVERING MCDONALD’S TO WHITE HOUSE: ‘I’M GOING TO ENJOY IT’

Every dollar saved through President Trump’s pro-growth policies is another dollar workers, families and business owners can invest back into their homes, companies and communities.

Investing in Workforce Development

The president’s historic tax cuts don’t just help existing workers — the law also creates new opportunities for America’s future workforce.

TRUMP TAKES DIRECT SOTU SWIPE AT DEMOCRATS OVER TAXES: ‘TO HURT THE PEOPLE’

The Working Families Tax Cuts expand and modernize Pell Grants for students pursuing short-term technical education and skills-training programs, paving the way for future tradesmen and tradeswomen to succeed.

As part of the Labor Department’s efforts to Make America Skilled Again, we’re investing in educational pathways that provide an alternative to the traditional four-year degree model, helping more young Americans “earn while they learn” and find mortgage-paying, in-demand jobs in critical sectors.

Since President Trump has taken office, the Labor Department has added more than 377,000 new registered apprentices and more than 3,200 new Registered Apprenticeship programs throughout the United States.

We’ll continue carrying out President Trump’s pro-growth policies to strengthen workforce readiness and fill in-demand roles that will continue to power our nation’s economic comeback.

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A Path Forward

This tax season, working families have seen historic savings and new economic opportunities thanks to the most pro-worker tax relief in American history.

The Labor Department is committed to advancing President Trump’s America First agenda to unleash the American economy, strengthen our workforce and put more money back in the wallets of working families.

Under President Trump’s bold leadership, the best is yet to come for the American worker.

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Former MLB prospect, 35, killed in car crash while returning from coaching tournament

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A former baseball prospect turned coach and instructor was killed near where he once aimed to make a name for himself in the big leagues.

Former Houston Astros minor leaguer Jon Kemmer was 35 years old when he was killed over the weekend in a rollover crash in Galveston County.

Explore Jefferson, an outlet near Kemmer’s hometown in Pennsylvania, said Kemmer was on his way from coaching a travel tournament in Houston to his home in Santa Fe, Texas, when he crashed.

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The outlet, citing the Galveston County Medical Examiner’s Office, said Kemmer was traveling on a rural road when his vehicle struck an electrical pole shortly after 6 p.m. local time. He was pronounced dead at the scene.

Kemmer was the lone occupant of the vehicle.

Kemmer had been coaching the HTX Battle Bucks 14U travel baseball team at the Triple Play Classic in Houston, the outlet reported.

COLLEGE FOOTBALL PLAYER, 20, KILLED IN MOTORCYCLE CRASH WHILE RIDING ON INTERSTATE

The Astros drafted Kemmer out of Brewton-Parker College in Mount Vernon, Georgia, in the 21st round of the 2013 MLB Draft, and he made it all the way to Triple-A in 2019. However, the cancellation of the minor league season due to COVID-19 seemed to have put an end to his career.

He suited up in the Dominican Winter League in 2020, but his last appearance in minor league ball was 2019. His DWL stint was his last in professional baseball.

In Triple-A ball, he hit .265 with an .830 OPS in 362 total games, spanning from 2016 through 2019. He also played for the Minnesota Twins‘ and Los Angeles Dodgers’ Triple-A affiliates.

Kemmer also played stints in foreign minor leagues, hitting .355 with a 1.005 OPS in Mexico’s Triple-A level in 2019 before playing for the Oklahoma City Dodgers, Los Angeles’ Triple-A squad. He participated in spring training with the Astros in 2017 and 2018.

Kemmer was a high school prodigy, hitting .727 in his senior year of high school. In his final season of college, he hit .387 with a 1.206 OPS.

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