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Maryland moves to ban surveillance pricing in grocery stores
You grab a box of cereal off the shelf. Your neighbor grabs the exact same box at the exact same store on the exact same day. She pays less. You pay more. Why? Because the store’s algorithm decided you would.
That scenario sounds like a conspiracy theory. It isn’t. Retailers have been quietly using this kind of pricing for years, and now one state has finally had enough.
Maryland is set to become the first U.S. state to ban surveillance pricing in retail grocery stores and certain grocery delivery platforms. Governor Wes Moore has said he will sign the Protection from Predatory Pricing Act into law after the state legislature passed it, and the rule will take effect on October 1, 2026.
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Surveillance pricing goes by a few names: dynamic pricing and personalized pricing are the common ones, but the concept is the same regardless of what you call it.
A store collects data on you as an individual shopper. It looks at how often you browse certain products, what neighborhood you live in and whether a competitor is nearby, what your income and family size appear to be, and your dietary habits. Then it uses all of that to decide how much you specifically are willing to pay and charges you accordingly.
One Kroger shopper in Oregon decided to find out exactly what her grocery store knew about her. She submitted a data request under a state privacy law and received a 62-page profile in return. Most of the inferences in that profile were wrong. That’s the part that should make your stomach drop. Retailers are charging people based on guesses, and those guesses are frequently inaccurate.
The timing here matters. Maryland didn’t pass this bill in a vacuum. Major retailers, including Walmart, have been rolling out digital price tags on store shelves. Unlike paper tags, these electronic displays can update instantly. Pair that capability with predictive pricing software, and a store can change what you’re charged in real-time based on whatever the algorithm decides at that moment.
Governor Moore pointed to the financial pressure already squeezing working families and argued that new technology should not become another tool for squeezing them harder. Consumer Reports actively lobbied for the bill, which speaks to how significant the consumer protection concern really is. Still, the organization was honest about the result: the final version of the law falls short of what advocates originally wanted.
The Protection from Predatory Pricing Act sets some clear ground rules for large grocery retailers. Stores must keep their prices fixed for at least one full business day. That eliminates the possibility of prices spiking by the hour based on demand signals or individual shopper data.
Retailers are also prohibited from using surveillance data, shopping history, ethnicity or income to set different prices for different customers at the same time.
Loyalty programs and promotional offers are still allowed. That exemption was a concession to the retail industry, and it’s one of the places where critics say the law starts to lose its teeth.
RETAIL PRICES CAN JUMP IN SECONDS WITH HIGH-TECH STORE PRICE TAGS
Brick-and-mortar surveillance pricing gets most of the attention, but the same issue shows up in online grocery shopping.
Consumer Reports ran an investigation into Instacart’s pricing practices last December. Nearly 400 shoppers purchased the same basket of groceries from the same stores at the same time. The price differences were striking. Depending on the product, shoppers were paying up to 23% more than other shoppers for identical items. Across a full year of shopping, those gaps could add up to more than $1,200 per household.
After the investigation went public, Instacart announced it was ending the program responsible for those discrepancies. That outcome matters. It shows that consumer pressure and public scrutiny can drive real changes, even before a law requires them.
Maryland may have moved first, but it won’t be alone for long. California, Colorado, Illinois, New Jersey and other states are exploring similar legislation, while New York has already enacted a related pricing transparency law.
What happens next in those states will be telling. Advocates are hoping they avoid the exemptions that weakened Maryland’s version. Each new bill is an opportunity to close the loopholes the retail industry has worked hard to create.
Consumers have been subject to dynamic pricing in airlines, rideshares and e-commerce platforms for years. Grocery stores represent something different, a daily necessity where price manipulation hits people with the least financial flexibility the hardest.
No matter where you live, this law matters to your wallet. If you shop in Maryland, the change is immediate. Starting October 1, 2026, you have a legal right to the same shelf price as every other shopper who walks in that day, regardless of what data the store has collected on you. If you shop anywhere else in the country, pay attention because your state may not be far behind. California, Colorado, Illinois, New Jersey and other states are exploring similar legislation, while New York has already taken steps toward pricing transparency. The momentum is real, and Maryland just handed those states a working template to build from.
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That said, wherever you shop right now, the exemptions in Maryland’s law are worth understanding. The Maryland Retail Alliance pushed hard against this bill and successfully carved out several exceptions during the legislative process. Consumer Reports flagged one irony in particular: loyalty program prices are exempt, which means stores could shift pricing in ways that favor members and potentially disadvantage non-members, effectively punishing non-members rather than rewarding members.
The enforcement side is also limited in ways that should concern any consumer. If a retailer violates the law, you cannot sue them yourself under these specific provisions of the law. Only the Maryland Attorney General has that authority. And before the AG can take action, the retailer gets a written notice and a 45-day window to correct the violation with no legal consequences. First-time violators face fines of up to $10,000. Repeat offenders face up to $25,000 in fines.
For a major grocery chain generating hundreds of millions in revenue, those fines barely register.
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Maryland’s law is imperfect, and advocates said so publicly. But an imperfect first law still moves the needle. It establishes that surveillance pricing in grocery stores is a problem worth legislating, gives other states a legal framework to improve on, and puts retailers on notice that the political appetite for regulation is growing. The bill’s weaknesses are actually useful in that way. They show exactly where the next round of advocacy needs to focus: stronger enforcement, consumer standing to sue, and tighter language around loyalty pricing exemptions. And if you live outside Maryland? Watch what your own state legislators do next. The grocery industry will lobby hard to add the same loopholes everywhere. Knowing what those loopholes look like is half the battle. Change tends to start in one place before it spreads. Maryland went first. Your state could be next.
If a retailer already holds a 62-page profile on you and most of what’s in it is wrong, do you trust that the same technology is setting your prices fairly, and would you even know if it wasn’t? Let us know your thoughts by writing to us at CyberGuy.com.
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Culture
Cracker Barrel Fans Outraged Again After NEW Major Change
Cracker Barrel built its reputation on comfort food, Southern tradition, and a menu customers could count on for decades.
That’s exactly why loyal diners are still fuming as the restaurant chain continues removing many of the classic dishes that helped make it a household name.
For years, customers have pleaded with the Tennessee-based chain to restore fan favorites that quietly disappeared from the menu, including black-eyed peas, fried haddock, red-eye gravy, fried chicken livers, and perhaps the most mourned item of all—the Sunrise Sampler.
For many longtime patrons, the Sunrise Sampler wasn’t just another breakfast. It was the breakfast.
The hearty platter came loaded with eggs, grits, fried apples, hash brown casserole, sausage, bacon, country ham, and biscuits with gravy—giving diners a taste of nearly everything Cracker Barrel had to offer without having to piece together a meal item by item.
“I noticed a while back that Cracker Barrel removed the GOAT of all breakfasts, the Sunrise Sampler, from the menu,” Josh Cooper, owner of Cooper’s Next Level BBQ in Tallahassee, Florida, told Fox News Digital. “You used to get a little bit of everything without breaking the bank.”
The meal hasn’t completely disappeared—but recreating it now comes with a catch.
Customers must order every component separately, turning what was once an affordable breakfast favorite into a considerably more expensive order.
“Now, in order to get that same teaser touch from the Sunrise Sampler, you have to order it all à la carte, which costs around $25 for the same great meal,” he said. “Blasphemy!”
Fox News Digital reached out to Cracker Barrel for comment.
The growing frustration over disappearing menu items comes after the company already faced a wave of backlash for attempting to modernize its image.
Last year, Cracker Barrel sparked outrage among longtime customers after unveiling a redesigned logo and updated restaurant interiors that many believed stripped away the rustic charm that had long defined the brand.
The changes were part of a sweeping $700 million overhaul across more than 660 locations, including menu revisions and a cleaner, less cluttered dining room design.
The company ultimately reversed course following widespread criticism, but many loyal customers say the damage had already been done.
The leadership shakeup continued last week when Cracker Barrel announced that CEO Julie Masino will step down on Aug. 10.
Former Bloomin’ Brands CEO David Deno is slated to take over.
For many customers, however, the issue extends far beyond a logo or a fresh coat of paint.
They believe corporate leadership has steadily chipped away at the very traditions that made Cracker Barrel stand apart from countless other restaurant chains.
Cooper said companies often underestimate the emotional attachment customers have to longtime menu favorites.
People are “asking for comfort and nostalgia.”
“The reality is that nostalgia matters. And when you remove popular items without controlling the narrative or managing customers’ expectations, you are bound to have upset patrons,” he said.
“Whether it’s due to rising food costs, kitchen timing or any other reason, it’s important to communicate with the people who put you on the map in the first place. Communication matters.”
Rachel Love, a self-described Cracker Barrel enthusiast from Tennessee, said one discontinued favorite remains at the top of her wish list.
“I absolutely loved the black-eyed peas, and I’m so glad they’re getting some attention,” Love told Fox News Digital. “They were one of my favorite sides and always felt like such a classic part of the Cracker Barrel experience.”
Love also hopes the restaurant revives its baked apple dumpling, describing it as “the perfect comfort dessert” for a brand built on old-fashioned hospitality.
To her, the debate is about much more than a handful of discontinued recipes.
“People aren’t just asking for old menu items — they’re asking for the comfort and nostalgia that came with them,” she said.
“Sometimes bringing back one classic dish means more to loyal customers than introducing several new ones.”
That may be the lesson Cracker Barrel continues to learn the hard way.
Customers aren’t asking the chain to reinvent itself.
They’re asking it to remember what made it successful.
They want the front porch.
They want the country store.
They want the breakfasts, the classic sides, and the timeless comfort food that turned Cracker Barrel into an American institution.
For many loyal diners, nostalgia isn’t a weakness.
It’s the brand.
Latest
Mamdani Kicked Out — He’s Livid After Latest Announcement
Backlash against New York City Mayor Zohran Mamdani continues to mount, with the Democratic Socialist facing another public rebuke after reportedly being denied the opportunity to speak at the funeral of a U.S. Army soldier killed during an Iranian missile attack.
According to multiple reports, Mamdani attended Friday’s funeral for Army Sgt. Angel Sarah Rampersad in Queens but remained silent throughout the service after the soldier’s family reportedly chose not to have him address mourners.
Rampersad was one of three American service members killed in Jordan during an Iranian attack on July 17.
The funeral was held at a church in Ozone Park, where elected officials, community leaders, family members and fellow mourners gathered to honor the 28-year-old soldier’s sacrifice.
According to the New York Post, Mamdani appeared to review prepared remarks on an iPad while other dignitaries spoke, but his name was never called.
A source familiar with the funeral told The Post the decision came directly from Rampersad’s family, which reportedly wanted to keep politics out of the ceremony.
The family chose not to have Mayor Zohran Mamdani speak in an effort to avoid what the source described as “political distractions.”
After the funeral concluded, the mayor’s office released the remarks Mamdani had planned to deliver.
“It is often said that our fallen ‘gave their tomorrows for our today,’” Mamdani planned to say.
“Sergeant Rampersad had tomorrows waiting for her: birthdays, ordinary mornings, evenings spent with her loved ones,” his remarks continued.
“But she gave every one of them up so that we could have ours — so that we could stand here today, safe and protected,” he was to say.
New York Gov. Kathy Hochul, however, did address those gathered and offered an emotional tribute to the fallen soldier.
“I feel after reading and admiring this woman from a distance, I feel like she could be one of my daughters,” Hochul said.
Other speakers included Ozone Park Residents Block Association President Sam Esposito, state Sen. Joseph Addabbo Jr., and Queens Borough President Donovan Richards.
According to the Department of War, Sgt. Angel Sarah Rampersad, 28, of Ozone Park, New York, was killed in action during an enemy attack at Muwaffaq Salti Air Base in Jordan.
U.S. Central Command said Rampersad and two fellow service members were killed while American and coalition forces defended against Iranian ballistic missile and drone attacks.
The other fallen Americans were identified as 1st Lt. Tyler James Feehan, 25, of Ewa Beach, Hawaii, and Pvt. Isabella Gonzales, 19, of Carrollton, Texas.
All three were deployed to Jordan in support of Operation Inherent Resolve, the international mission to combat ISIS in Iraq and Syria.
Rampersad served with the 1st Battalion, 57th Air Defense Artillery Regiment, 52d Air Defense Artillery Brigade, 10th Army Air and Missile Defense Command in Ansbach, Germany.
She worked as a 25U Signal Operations Support Specialist, according to the Department of War.
One person who attended the funeral told the newspaper the mayor appeared visibly upset after realizing he would not be invited to speak.
“He looked over at his staff, frustrated and seemed angry that he didn’t speak,” the source told the Post.
The attendee said Mamdani eventually understood that his name would not be called, glanced toward members of his staff, and put away the tablet that reportedly contained his prepared remarks.
Another source cited by the newspaper said the decision reflected the wishes of Rampersad’s family, describing them as politically conservative and supportive of President Donald Trump.
“The family is more conservative and wanted to limit any political distractions,” the source told the Post.
Neither Mamdani’s office nor members of the Rampersad family have publicly confirmed the account explaining why the mayor was not invited to speak.
Although he never addressed the congregation during the service, the mayor’s office later publicly released the remarks he had prepared, bringing attention to a moment that underscored the growing political controversy surrounding New York City’s new mayor.
Latest
GOP Just Passed It 232-288 — Pelosi And AOC Lose It On House Floor
The House of Representatives delivered a major victory this week for Americans with disabilities who want the opportunity to work instead of being trapped by a broken federal bureaucracy.
In a bipartisan vote, lawmakers approved legislation aimed at dismantling long-standing barriers within the Social Security Disability Insurance program that critics say have discouraged work and punished self-sufficiency for decades.
H.R. 8884, the **Removing Barriers to Work for Disabled Americans Act**, sponsored by Rep. Austin Scott, R-Ga., passed the House by a vote of 232-188 and now heads to the Senate, where it has been referred to the Committee on Finance.
The legislation restores an important tool that the Social Security Administration lost when its demonstration authority expired in 2022.
Under the bill, the SSA would once again be authorized to test practical reforms under the Social Security Disability Insurance program through Dec. 31, 2030, with demonstration projects continuing through the end of 2031.
Rather than permanently rewriting federal law, the agency would be able to pilot innovative approaches designed to help beneficiaries who are able and willing return to the workforce.
The legislation includes significant safeguards. Participation would be entirely voluntary, and no participant could receive less total income as a result of joining one of the demonstration projects.
Supporters say those protections make the bill a common-sense effort to modernize a system that has too often discouraged Americans from pursuing employment.
House Ways and Means Committee Chairman Jason Smith, R-Mo., argued the current system is failing many of the very people it was designed to help.
“With over 60 percent of Social Security Disability Insurance recipients expressing an interest in returning to the workforce but less than one percent leaving the program because of a successful return to work each year, the Social Security Administration’s complex rules and regulations are clearly failing to deliver for too many Americans,” Smith said.
“Giving the SSA the authority to test innovative ways to better help disabled Americans pursue gainful employment is pure common sense, and this legislation goes a step further to ensure participation in any new system is both voluntary and will not reduce a beneficiary’s total income,” Smith added.
Smith pointed to what he described as a massive disconnect between Americans who want to work and those who are actually able to do so under the current system.
For years, disability recipients have warned that attempting to return to work can trigger a maze of complicated regulations, overpayment disputes, benefit cliffs, and uncertainty that ultimately makes taking a job financially risky.
Rather than encouraging independence, critics say the current structure often rewards staying on the sidelines.
Supporters argue H.R. 8884 takes a fundamentally different approach.
Instead of expanding government programs or imposing sweeping permanent reforms without evidence, the legislation gives the Social Security Administration the flexibility to test targeted solutions, evaluate the results, and determine what actually helps Americans reenter the workforce before making lasting policy changes.
Backers say the measure reflects a core conservative principle: government assistance should serve as a bridge to opportunity—not a permanent barrier to self-reliance.
The bill recognizes that having a disability does not automatically mean someone is unable to work and that federal policy should encourage those who are capable of seeking employment rather than penalizing them for trying.
The legislation also broadens the agency’s authority to include additional populations, including blind Americans, expanding the reach of future demonstration projects.
The proposal advanced through the House with bipartisan support after clearing the Ways and Means Committee, where lawmakers from both parties acknowledged that the current disability system leaves too many Americans behind.
Still, Republicans led the charge, arguing that practical reforms backed by measurable results are preferable to expanding entitlement programs or making permanent changes without first proving they work.
The bill now moves to the Senate, where lawmakers will decide whether to send it to President Donald Trump’s desk.
Supporters are urging swift action, arguing that restoring the SSA’s demonstration authority represents a fiscally responsible, low-cost reform that could help thousands of Americans regain the dignity, purpose, and financial independence that comes with meaningful work.
If enacted, the Social Security Administration would once again have the authority to launch carefully monitored pilot programs designed to improve employment outcomes, while reporting requirements would provide transparency and accountability as Congress evaluates which reforms deserve permanent consideration.
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